Client Overview

Kisimul Group delivers specialist, therapeutically informed care for children and adults with autism, learning disabilities, and complex needs—including behaviours that challenge. From the age of eight onwards, their multidisciplinary teams provide education, residential care, and supported living, supporting individuals to grow with confidence, independence, and a true sense of belonging.

At the heart of their ethos is creating safe, inclusive environments where every person can thrive as part of the wider Kisimul family.

The Challenge

While Kisimul’s care model was highly respected, their brand did not reflect the quality of their services. Without a centralised marketing function, individual services were producing their own materials—leading to:

Inconsistent messaging across schools, homes, and supported living services

• Outdated visuals and collateral (yes, clip art and WordArt still existed)

• Limited visibility of internal updates and strategic priorities

• A brand identity described by some as “archaic”

The leadership team knew they needed to modernise their brand and bring clarity to their communications—but they didn’t know where to start. That’s where we came in.

Our Approach: A Full Marketing Audit

We began with a 360° marketing and communications audit to uncover strengths, gaps, and opportunities.

Discovery Phase

• On-site visits to meet staff and people supported

• Focus groups with colleagues, families, and external stakeholders

• Staff surveys on internal communication effectiveness

• A full digital audit covering website, social media, and competitor activity

Key Insights

• Brand Perception: The identity no longer represented the quality of care delivered

• Disconnected Teams: Staff felt siloed and unaware of wider organisational developments

• Weak Internal Comms: Important updates were missed due to irregular email newsletters

• Inconsistent Messaging: Fragmented content diluted the organisation’s story

Building a Stronger Brand Identity

Armed with audit findings, we developed a brand refresh and marketing strategy designed to unify communications and bring Kisimul’s “Meaningful Life” model to the forefront.

Brand Refresh Highlights

• Updated logo and modern colour palette

• Authentic photography featuring people supported at Kisimul (replacing stock imagery)

• Clear visual identity aligned to the Meaningful Lives model

Key Deliverables

• New brochures for schools, colleges, and the Meaningful Lives initiative

• Branded video suite to enhance the employee value proposition (EVP)

• “Amazing People” recruitment campaign targeting specialist care talent

• Social media management focused on brand awareness and staff engagement

“Amazing People” Recruitment Campaign

Objective: Recruit for new roles aligned with Kisimul’s refreshed care model, while positioning the organisation as an employer of choice.

Campaign Results (Jan 2023 – Aug 2023):

• 1.8M+ impressions across digital channels

• 83% increase in careers page traffic

• 794 job applications generated

This campaign not only filled critical roles but also improved overall brand recognition among potential recruits.

Social Media Growth & Engagement

We revitalised Kisimul’s LinkedIn presence, focusing on consistent posting, EVP storytelling, and stakeholder engagement.

LinkedIn Results:

• +432% page reach (2.5k → 11k)

• +422% page impressions (5.7k → 29.6k)

• +335% post impressions (6.3k → 28k)

• +84% follower growth (1.1k → 2.2k)

• 10.98% average engagement rate (industry average: 2–5%)

Strengthening Internal Communications

A strong culture starts from within. To reconnect frontline colleagues with leadership, we introduced new communication tools:

• Monthly colleague newsletter via Mailchimp (avg. open rate: 58.3%)
• Bi-weekly operational bulletins for key updates
• Internal Values Launch campaign including campaign ideation and campaign content – design, new icons, posters, and intranet content

Improving External Communications

To support families, commissioners, and external partners, we developed new communications designed to build trust and transparency:

• Quarterly external stakeholder newsletter (“The Voice”) with updates, success stories, and case studies
• Service profile templates for clear, professional sharing of service information and bed availability

The Outcome

By transforming an outdated and fragmented brand into a unified, modern identity, we helped Kisimul strengthen relationships with staff, families, commissioners, and potential recruits.

The result?

• A refreshed brand aligned with the Meaningful Lives model

• Stronger internal communication and cultural alignment

• Measurable digital growth and recruitment success

• Sustainable marketing systems for future expansion

Kisimul now has a marketing and communications framework that truly reflects their values and the impact of their life-changing care.

Need to add a little Moxie to your marketing? Contact us today